Category Archives: Food

Localiter!

A new locally-owned, group-purchasing site, Localiter,  recently launched in Austin that allows users to get huge discounts once a minimum number of consumers purchase a particular voucher.

How it works
Picture this; you wake up and check your inbox to find an e-mail from Localiter offering a 50% off deal to Lift Cafe. You open the e-mail and read more, discovering that you can pay $5 and receive a $10 coupon, provided at least 20 coupons are purchased.

Lift Cafe: Photo by Drew Bean

So you sign up to pay the $5 and forward the e-mail to your friends and then post the deal on your Facebook and Twitter either because you really want to try Lift Cafe for the first time or because it’s one of your local favorites and you want to get a sweet deal.

Then, once enough people sign up for the coupon, Localiter charges your credit card and sends you the voucher, which you then print and take with you to Lift Cafe to get $10 worth of coffee, smoothies, and sandwiches.

Pros and Cons

Customer
Pro- huge discounts for buying a coupon and the opportunity to forward the deal to  friends
Con- no discount if enough people don’t purchase the voucher

Businesses
Pro- opportunity to reach new customers and convert them into “regulars”
Con- possibility of just bringing in old customers armed with huge discounts

Hear it discussed by Kristina Garza, the owner of Localiter, and John Voss, the manager of Lift Cafe, one of the first locally-owned businesses to use Localiter to attract new customers.

Mobile Food Hits West Campus

I had not even seen Jordyn’s last post yet when I decided to write about this, and I completely realize that this is not a food blog. Nonetheless, food IS a very important part of each student’s life. Very important.

I recently had an incredibly moving experience with food. It went something like this…

Walking home this past Wednesday, I could not wait until I got back from campus. I was starving, and thinking about what I was going to cook for dinner wasn’t making it any better.

You see, my Wednesday evenings are jam-packed with meetings. This schedule kind of throws my body for a little bit of a loop, because for the other six days of the week dinner time usually falls during this same time frame. On the way home after my last meeting was over, my stomach really let me know that it didn’t appreciate how I was treating it.

I had just gone grocery shopping, so I really didn’t want to stop and spend money eating out. I continued on my trek, crossing Guadalupe at 24th Street and taking a left on San Antonio Street–on my way deep into the heart of West Campus.

However, before I made it that far, I saw a light.

It kind of appeared out of nowhere, a little gift from God shining bright from its spot set neatly in a parking lot right next to the sidewalk. A greater being was trying me, testing my self-control.

Photo by Bonita Sarita via Creative Commons

I couldn’t give in. I passed it up.

Two steps later, I turned around.

This “taco truck,” as I have long referred to this type of vendor, had proven too much. It was offering Korean BBQ tacos, which I had never tried before, and I was excited to them a taste.

You see, I have gotten some amazing food from other trucks such as these, the earliest coming from my younger days working construction during the summers.

This truck was strikingly similar–in both appearance and menu. However, they offered a major twist in flavors, and it was amazing!

Photo by John of Austin via Creative Commons

Melding Korean tastes with the traditional Tex-Mex flavors, Chi’Lantro offers tacos, burritos, burgers, quesadillas and bowls at affordable prices. The beef taco that I got was only $2, and while one definitely did not fill me up, it was completely worth the small price.

Be aware, however, that this mobile machine does not stay in one place for very long. Currently it is making the rounds from locations in downtown Austin back to the UT campus. Chi’Lantro makes it easy for you though, as you can find their daily locations on both their Twitter and Facebook pages.

If you are interested in trying these unique flavors, get ready. The Chi’Lantro truck will be coming back to their same location at 2323 San Antonio Street near the UT campus on Saturday from 12-3 P.M.

I highly recommend that you give them a try.